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About Me
- Oren Hadar
- I am a father to five gorgeous kids that are as I am used to say the "Taste of Life" and married to amazing wife. I perform in the last 5 years as TGS (Travel Global Systems) CEO and Travel Holdings CTO. I am still amused by the fact of having a blog...
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6 comments:
As Chief Technology Officer of Travel Holdings and Last Minute Travel, you should be aware that the "World for a Dollar" campaign has been so poorly run that Travel Holdings will likely receive a large backlash from media and consumers and end up losing more customers than were gained. The Terms of Service outlined on the website were not followed at all and the website was prone to crashing no matter what operating system was being used. As a fellow technology executive this campaign shows how poor planning and lack of contingencies can doom any It project.
The "World For a Dollar" campaign is appearing to either be a scam or THE WORST form of marketing ever.
Part of marketing is drawing people in. Your company did a great job on that part!
However, retention and customer satisfaction are an even larger part. Word of mouth is one of the best (and free) tools your company can have. You are certainly getting word of mouth, however, I doubt negative word of mouth is what you were after.
I would have added Last Minute Travel to the list of sites I use when making travel plans, however this has left me (and you if you read the blogs, many other people!) with a bad taste.
I thought I would add my name to the list of people who will never book with Last Minute Travel. I wasted 16 hours on Monday night and never saw the video once. Thank you for letting me know beforehand that the video changed to being shown "randomly." On Tuesday, I saw the video and then was given 49 seconds to make my booking. When I looked at the list of 5 star hotels available in Cancun for my dates, only about 10% of rooms that were shown at full price were available for $0.87 (and, despite your statement that all 15,000 rooms are available for $1, the rooms shown were mysteriously all the cheapest rooms from the full price list). On Wednesday, I again saw the video and tried not to get my hopes up. Good thing I didn't because I was generously given 6 seconds this time. I was able to see the list of 5 star Cozumel hotels and, again, shockingly, only about 10% of the full price list was shown and of those, the highest price room (at regular price) was $100. What a deal! I will probably randomly continue to try to get a room, but I definitely will not be visiting your site after Friday. Even if I could get a room from you for significantly cheaper than at other websites, I will not book through Last Minute Travel. I will also be telling anyone looking for discount travel websites to avoid Last Minute Travel at all costs.
I agree. Your company should be ashamed of itself. This has been a ridiculous campaign of fraud and deception.
Any company that would think this "campaign" (and I use this word lightly) was going to produce more traffic for the site had to have tunnel vision, or think that people are really, really stupid. Rest assured, just reading the blogs and forums, this company is going to be seeing FEWER hits than ever. Most of us that have been jerked around are like elephants - we NEVER FORGET. I wasted days, yes days, sitting on my computer waiting for the "15 minutes", trying to decipher garbage hints, and now see how stupid I was to believe this company. Your IT department is a pity if all the excuses that I have seen for this fiasco is technological. And, BTW, please give us peons more credit than that - we all know you didn't think this through and now WE PAY.
I am in the marketing field and I agree...this was by far one of the best, if not the best, promotion I have ever seen. Only problem is because of the way it was run I believe it will cause you more harm than you were hoping for.
The first couple of days were wonderful. Me and my coworkers were monitoring the site and trying to figure out the video clues. We began telling everyone we know about this and got them involved as well.
However, as the terms and conditions began to change, and the clues began to make absolutely no sense, we began very frustrated.
We began staying up way too late and coming in to work cranky, and wasting too much time hoping to get lucky.
I understand wanting to get a lot of traffic on your site, but I think there was a better way to do it. Hopefully you and your company will learn from your mistakes and hopefully redeem yourselves.
Next time I think it would help to set the term and conditions and not change them. I also think it would help to establish clear outlines and rules so that you don't have people staying up all hours of the night and glueing themselves to the computer for 20+ hours a day.
I know not everyone can win, but this promotion started off with a lot of very happy people and turned sour very fast.
Again, I applaud you for this idea, but better execution would have benefitted you in numerous ways.
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